Dailicious App

May 2016

Overview

Last year, a couple of guys and myself had an idea to create an app called Dailicious. This app would allow users to discover ‘homemade’ quality food and also provide a platform for local chefs with a passion for cooking, to start their own home businesses, sell food and earn money.

Role
Design Lead & Creative Director
Team
1 Product Manager
2 Engineers
Tools
Sketch, Illustrator, Photoshop, Zeplin, Invision
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The Challenge

People are always on the hunt for good, healthy food. And if you're like me, I don't always go for the healthy choices. Some of us cook, some eat out and most do a combination of the two. The problem is that most people don’t have the time to cook and eating out can get really expensive, plus, most restaurants are not the best choice when it comes to nutritional health.

The Goal

The goal was to create an easy-to-use platform where users could discover ‘homemade' healthy food and also sell if you're into cooking.

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The Process

I began by conducting some user and market research. I looked at similar food delivery apps and peer-to-peer commerce websites which allow users to sell things online. I also tried to get a better understanding of our target audience by creating some personas. Finally, I created a file and dumped everything I found for inspiration.

The two platforms that stood out were Yelp, one of the most popular platforms to review and share information about businesses, and Etsy, a platform which allows users to create online shops to sell their products. If Yelp and Etsy had a love baby, it would be named Dailicious.

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I made a moodboard with different delivery and e-commerce apps for inspiration.
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Here's one of our whiteboarding idea sessions. You can see our initial ideas around having a buying and selling mode.

I then started sketching ideas for a logo and low-fidelity wireframes of the app. I also doodled with some ideas for the overall visual language and tested out color combinations and different types of imagery.

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Please ignore my handwriting. I'm still working on that. 😅 Here are some initial sketches with a couple of logo and onboarding ideas.

Solution

The final solution was a clean, easy-to-use interface. It featured an intuitive and predictable bottom navigation bar which allowed users to move through the app with ease and also a top tab bar to allow rapid switching between features.

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Here's a prototype of how the onboarding flow would potentially be implemented.
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The Next Steps

The whole process of taking something from ideation to completion really excites me. Even though the app was never built,😒 it was a great learning experience. There is no such thing as a “final” design, so I might come back and iterate on the UX and who knows, maybe get to build it one day.